Digital Marketing Consultant · Freelance

Strategy that fills pipelines. Expertise that scales.

VP-level digital marketing available to businesses and agencies — without the overhead of a full-time hire or full-service retainer.

✦ Paid ad management for 300+ businesses
10+
Years Experience
300+
Businesses Served
VP
Blueprint Digital
Jake Oliver
Jake Oliver

A decade of digital marketing — now available directly to you.

I'm Jake Oliver, VP of Marketing & Operations at Blueprint Digital, where I've spent 10 years building paid media programs, leading teams, and driving thousands of qualified leads per month for clients across the country.

Most businesses are leaving money on the table with their digital marketing — running ads that don't convert, working with agencies that don't communicate, or simply not knowing where their budget is going. I fix that.

I work directly with businesses and marketing agencies that need senior-level strategy and hands-on execution — without the overhead of a full agency or the commitment of a full-time hire. You get VP-level thinking, at a fraction of the cost.

Google AdsMeta AdsLinkedIn AdsTikTok AdsLead Gen FunnelsCROAd CreativeAgency Ops

Built for businesses. Trusted by agencies.

Primary

Businesses & Brands

Small to mid-size businesses that need a senior marketing operator without the full-time salary. I run your paid media, build your lead gen systems, and help you grow consistently.

Marketing Agencies

Agencies that need white-label execution, a fractional expert for specific accounts, or a consultant for internal operations, team structure, and process development.

Four ways I can grow your business.

01

Paid Advertising

Campaign management and audits across every major paid platform — built to generate real leads and revenue.

Google AdsMeta AdsLinkedInTikTokAudits
02

Lead Generation & Conversion

End-to-end systems for attracting and converting high-quality leads — from strategy to landing pages to the moment they book.

Lead Gen StrategyFunnelsLanding PagesCRO
03

Content & Creative

The fuel that makes great campaigns perform. Ad creative strategy and content marketing built to stop scrolls and drive action.

Ad CreativesContent StrategyCopy Direction
04

Agency & Marketing Operations

VP-level consulting on the systems, team, and structure that let marketing scale without chaos.

Org ChartsKPIsAsanaProcess Design

Deep vertical experience across five industries.

Personal Injury Legal & Medical

High-intent lead generation for law firms and medical practices in competitive markets.

Healthcare Lead Generation

Patient acquisition strategies for providers. Compliant, conversion-focused campaigns.

Home & Commercial Services

HVAC, plumbing, roofing, and more. Local lead gen at scale with deep industry knowledge.

B2B Food & Beverage Marketing

Ingredient and supplier brands. Co-host of the F&B Ingredient Marketing Podcast.

501(c)(3) Nonprofit Marketing

Mission-driven campaigns — donor acquisition, awareness, and Google Ad Grant management.

Why clients choose to work with me.

On Paid Media

"Most ad accounts I audit are wasting 30–40% of their budget."

"The ads are running, but they're not working. Wrong audiences, weak offers, no real tracking. I come in, audit everything, and build a system that actually converts. I've done this for over 300 businesses — I know what works and what's just noise."

— Use as video hook or sales opener
On Lead Quality

"Getting leads is easy. Getting the right leads is the hard part."

"Any agency can get you form fills. What I focus on is lead quality — filtering out junk, optimizing for buyers, and making sure your sales team is only talking to people who are actually ready to move. That's what changes the math."

— Use for home services & legal prospects
On Agency Consulting

"I've run a digital agency for 10 years. I know where the cracks are."

"Retention problems, team structure, KPIs that don't connect to revenue, processes that break at scale — I've lived all of it. If you're running an agency and feel like you're putting out fires instead of growing, that's exactly where I can help."

— Use for agency prospect outreach

Skills built across 300+ businesses and a decade of campaigns.

Paid Media

Google Search Ads
Meta (Facebook/Instagram)
Google Display & YouTube
LinkedIn Ads
TikTok Ads

Strategy & Operations

Lead Generation Funnels
Conversion Rate Optimization
Marketing Strategy
Agency Systems & Process
Team Building & Training

Ready to talk? Let's find 15 minutes.

No pressure. Just a conversation.

Whether you're a business owner whose ads aren't converting, or an agency that needs a senior operator — reach out and we'll figure out if there's a fit. I work with a select number of clients at a time to keep quality high.

Joliver11010@gmail.com

Book a free 15-minute intro call — no commitment, no pitch.

Book a Time →
Services

VP-level marketing expertise, available to your business.

Four service areas. Clear deliverables. Flexible engagements for businesses and agencies.

Campaigns that generate real pipeline.

Management and audits across every major paid platform.

Paid Ads Management

Full campaign management across Google, Meta, LinkedIn, and TikTok. Strategy, build, optimization, and reporting.

Monthly retainer · Custom pricing

Paid Campaign Audit

Deep-dive into your existing ad accounts. Find what's wasting budget and get a prioritized action plan.

One-time project · Custom pricing

Turn traffic into qualified leads.

Everything between the click and the conversion.

Lead Generation Strategy

A full-funnel strategy built around your offer, your market, and your margins.

Project-based · Custom pricing

Funnels, Landing Pages & Lead Magnets

Done-for-you funnel builds designed to convert paid traffic into real inquiries.

Project-based · Custom pricing

Website CRO

Get more leads from the traffic you're already getting — without spending more on ads.

Project-based · Custom pricing

Creative that stops scrolls. Content that builds trust.

The fuel that makes everything else perform better.

Ad Creative Strategy

Creative concepts, hooks, and copy direction for paid ads — built around what actually converts.

Project or retainer · Custom pricing

Content Marketing Strategy

A content strategy aligned to your funnel — designed to build authority and warm up paid audiences.

Project-based · Custom pricing

The expertise no other freelancer can offer.

VP-level consulting on systems, team, and structure. Available to agencies and growing marketing teams.

Org Design & Hiring

Team structure, org charts, job descriptions, and interview process design.

Project-based · Custom pricing

KPIs & Performance Systems

KPI frameworks by role, reporting dashboards, and goal-setting alignment.

Project-based · Custom pricing

Process & Systems Design

Asana consulting, SOPs, department playbooks, and workflow documentation.

Project or retainer · Custom pricing

Fractional Marketing Leadership

Part-time CMO/VP-level leadership — strategy, vendor oversight, and team guidance.

Monthly retainer · Custom pricing

Not sure what you need?

Start with a conversation. I'll tell you honestly what would move the needle.

Book a Free Intro Call →
Portfolio

Work that speaks for itself.

A sample of campaigns, creatives, and operations work across 300+ businesses.

🖼Creative Placeholder
Meta · Home Services

HVAC Lead Form Campaign

Static and video creative for a regional HVAC company. Lead form optimized for high-intent local traffic.

🖼Creative Placeholder
Google · Legal

Personal Injury Legal Campaign

Display creative for a PI law firm. Urgency-focused messaging with strong trust signals.

🖼Creative Placeholder
Meta · B2B F&B

Ingredient Brand Awareness

Ad creative for a specialty food ingredient brand targeting procurement teams.

🔒 Some campaigns are confidential. Screenshots and case studies available on request.
📊Campaign Results
Google Search · Home Services

Plumbing Company — Local Lead Gen

Built and scaled a campaign generating 200+ qualified local leads/month below industry CPL benchmarks.

📊Campaign Results
Meta · Personal Injury Legal

PI Law Firm Lead Generation

Multi-market Meta campaign with qualifier questions and SMS verification — cut junk leads significantly.

📊Campaign Results
Google · Healthcare

Healthcare Patient Acquisition

Google Search and Display campaigns driving consistent new patient appointments at target CPAs.

🔒 Specific metrics and client names are confidential. Full case studies available under NDA.
⚙️Systems Work
Agency Operations

Paid Media Department Playbook

Built the paid media playbook at Blueprint Digital — SOPs, onboarding guides, and performance standards.

⚙️Systems Work
KPIs & Reporting

Cross-Channel Reporting Framework

Reporting frameworks consolidating Google, Meta, and CRM data into clean executive dashboards.

⚙️Systems Work
Team & Hiring

Marketing Team Buildout

Led hiring, training, and structure decisions for a growing paid media team from ICs to department leadership.

About Jake

10 years of building things that grow.

The story behind the strategy.

Jake Oliver

Hi, I'm Jake.

I'm a digital marketer currently serving as Executive VP of Marketing & Operations at Blueprint Digital — an agency I've called home for nearly a decade.

I started in paid search, building and managing campaigns from the ground up. Over time I grew into strategy, then leadership — eventually overseeing the entire marketing and operations side of the agency. Along the way, I've worked with 300+ businesses across home services, healthcare, personal injury legal, nonprofits, and B2B food & beverage.

As a freelancer, I take on a select number of clients at a time — businesses that need senior-level execution, and agencies that need a trusted operator. I'm not a generalist. I'm a specialist who knows when paid media is the answer, and when it isn't.

Outside of work: I play music, travel when I can, and co-host the F&B Ingredient Marketing Podcast with Chris Slesarchik.

2021–Now

Executive VP of Marketing & Operations — Blueprint Digital

Systems, process, hiring, team development, client retention, and agency marketing strategy.

2020–2021

Marketing Director — Blueprint Digital

Cross-channel client strategy, retention, team development, and agency sales support.

2018–2020

Director of Paid Media — Blueprint Digital

Paid strategy across Google, Facebook, Instagram, YouTube, LinkedIn, and Display.

2016–2018

PPC Architect & Account Manager — Blueprint Digital

Campaign builds, client management, landing page design, and keyword strategy.

University of Georgia — Terry College of Business
BBA in Marketing, Minor in Music · 2012–2016

Want to work together?

I keep my client list lean. If you're a good fit, let's find out.

Book a Free Intro Call →