VP-level digital marketing available to businesses and agencies — without the overhead of a full-time hire or full-service retainer.

I'm Jake Oliver, VP of Marketing & Operations at Blueprint Digital, where I've spent 10 years building paid media programs, leading teams, and driving thousands of qualified leads per month for clients across the country.
Most businesses are leaving money on the table with their digital marketing — running ads that don't convert, working with agencies that don't communicate, or simply not knowing where their budget is going. I fix that.
I work directly with businesses and marketing agencies that need senior-level strategy and hands-on execution — without the overhead of a full agency or the commitment of a full-time hire. You get VP-level thinking, at a fraction of the cost.
Small to mid-size businesses that need a senior marketing operator without the full-time salary. I run your paid media, build your lead gen systems, and help you grow consistently.
Agencies that need white-label execution, a fractional expert for specific accounts, or a consultant for internal operations, team structure, and process development.
Campaign management and audits across every major paid platform — built to generate real leads and revenue.
End-to-end systems for attracting and converting high-quality leads — from strategy to landing pages to the moment they book.
The fuel that makes great campaigns perform. Ad creative strategy and content marketing built to stop scrolls and drive action.
VP-level consulting on the systems, team, and structure that let marketing scale without chaos.
High-intent lead generation for law firms and medical practices in competitive markets.
Patient acquisition strategies for providers. Compliant, conversion-focused campaigns.
HVAC, plumbing, roofing, and more. Local lead gen at scale with deep industry knowledge.
Ingredient and supplier brands. Co-host of the F&B Ingredient Marketing Podcast.
Mission-driven campaigns — donor acquisition, awareness, and Google Ad Grant management.
"The ads are running, but they're not working. Wrong audiences, weak offers, no real tracking. I come in, audit everything, and build a system that actually converts. I've done this for over 300 businesses — I know what works and what's just noise."
"Any agency can get you form fills. What I focus on is lead quality — filtering out junk, optimizing for buyers, and making sure your sales team is only talking to people who are actually ready to move. That's what changes the math."
"Retention problems, team structure, KPIs that don't connect to revenue, processes that break at scale — I've lived all of it. If you're running an agency and feel like you're putting out fires instead of growing, that's exactly where I can help."
Whether you're a business owner whose ads aren't converting, or an agency that needs a senior operator — reach out and we'll figure out if there's a fit. I work with a select number of clients at a time to keep quality high.
Joliver11010@gmail.comFour service areas. Clear deliverables. Flexible engagements for businesses and agencies.
Management and audits across every major paid platform.
Full campaign management across Google, Meta, LinkedIn, and TikTok. Strategy, build, optimization, and reporting.
Deep-dive into your existing ad accounts. Find what's wasting budget and get a prioritized action plan.
Everything between the click and the conversion.
A full-funnel strategy built around your offer, your market, and your margins.
Done-for-you funnel builds designed to convert paid traffic into real inquiries.
Get more leads from the traffic you're already getting — without spending more on ads.
The fuel that makes everything else perform better.
Creative concepts, hooks, and copy direction for paid ads — built around what actually converts.
A content strategy aligned to your funnel — designed to build authority and warm up paid audiences.
VP-level consulting on systems, team, and structure. Available to agencies and growing marketing teams.
Team structure, org charts, job descriptions, and interview process design.
KPI frameworks by role, reporting dashboards, and goal-setting alignment.
Asana consulting, SOPs, department playbooks, and workflow documentation.
Part-time CMO/VP-level leadership — strategy, vendor oversight, and team guidance.
Start with a conversation. I'll tell you honestly what would move the needle.
Book a Free Intro Call →A sample of campaigns, creatives, and operations work across 300+ businesses.
Static and video creative for a regional HVAC company. Lead form optimized for high-intent local traffic.
Display creative for a PI law firm. Urgency-focused messaging with strong trust signals.
Ad creative for a specialty food ingredient brand targeting procurement teams.
Built and scaled a campaign generating 200+ qualified local leads/month below industry CPL benchmarks.
Multi-market Meta campaign with qualifier questions and SMS verification — cut junk leads significantly.
Google Search and Display campaigns driving consistent new patient appointments at target CPAs.
Built the paid media playbook at Blueprint Digital — SOPs, onboarding guides, and performance standards.
Reporting frameworks consolidating Google, Meta, and CRM data into clean executive dashboards.
Led hiring, training, and structure decisions for a growing paid media team from ICs to department leadership.
The story behind the strategy.

I'm a digital marketer currently serving as Executive VP of Marketing & Operations at Blueprint Digital — an agency I've called home for nearly a decade.
I started in paid search, building and managing campaigns from the ground up. Over time I grew into strategy, then leadership — eventually overseeing the entire marketing and operations side of the agency. Along the way, I've worked with 300+ businesses across home services, healthcare, personal injury legal, nonprofits, and B2B food & beverage.
As a freelancer, I take on a select number of clients at a time — businesses that need senior-level execution, and agencies that need a trusted operator. I'm not a generalist. I'm a specialist who knows when paid media is the answer, and when it isn't.
Outside of work: I play music, travel when I can, and co-host the F&B Ingredient Marketing Podcast with Chris Slesarchik.
Systems, process, hiring, team development, client retention, and agency marketing strategy.
Cross-channel client strategy, retention, team development, and agency sales support.
Paid strategy across Google, Facebook, Instagram, YouTube, LinkedIn, and Display.
Campaign builds, client management, landing page design, and keyword strategy.
I keep my client list lean. If you're a good fit, let's find out.
Book a Free Intro Call →