Digital Marketing Consultant · Freelance

More customers. Smarter marketing. Better results.

VP-level digital marketing available to businesses and agencies — without the overhead of a full-time hire or full-service retainer.

Request Your Free Marketing Audit

See exactly what's working, what's broken, and what you're leaving on the table. Limited spots — see if you qualify.

See If You Qualify →
10+
Years Experience
300+
Businesses Served
VP
Blueprint Digital
Jake Oliver

Find out exactly where your marketing is leaking money.

Most businesses are wasting 30–40% of their marketing budget without knowing it. A complimentary audit gives you a clear picture of what's working, what isn't, and exactly what to do next.

Paid Media Review

A full look at your ad accounts, spend allocation, targeting, and creative performance.

Lead Gen Assessment

Where leads are coming from, what's converting, and where you're losing people in the funnel.

Strategy Presentation

A 30-minute walkthrough of findings and a prioritized roadmap for what to fix first.

Request Your Free Audit →
Not everyone qualifies. Spots are limited to businesses ready to act on recommendations.
Jake Oliver

A decade of digital marketing — now available directly to you.

I'm Jake Oliver, VP of Marketing & Operations at Blueprint Digital, where I've spent 10 years building paid media programs, leading teams, and driving thousands of qualified leads per month for clients across the country.

Most businesses are leaving money on the table — running ads that don't convert, working with agencies that don't communicate, or simply not knowing where their budget is going. I fix that.

I work directly with businesses and marketing agencies that need senior-level strategy and hands-on execution — without the overhead of a full agency or the commitment of a full-time hire.

Google AdsMeta AdsLinkedIn AdsTikTok AdsLead Gen FunnelsCROAI & AutomationAgency Ops

Built for businesses. Trusted by agencies.

Primary

Businesses & Brands

Small to mid-size businesses that need a senior marketing operator without the full-time salary. I run your paid media, build your lead gen systems, and help you grow consistently.

Marketing Agencies

Agencies that need white-label execution, a fractional expert for specific accounts, or a consultant for internal operations, team structure, and process development.

Five ways I help businesses grow.

01

Acquiring Customers

End-to-end systems for generating and converting high-quality leads into paying customers.

Lead Gen FunnelsAds MgmtNurture + CloseSDR & CRMScripts
02

Content & Creative

Content and creative strategy that builds authority, drives traffic, and fuels your paid campaigns.

Thought LeadershipAI CreativesBrand MessagingStyle GuideAI Websites
03

Marketing

Full-service marketing management across paid platforms, email, strategy, and reporting.

Ads ManagementEmail MarketingMarketing StrategyReporting & Attribution
04

Operations

Fractional CMO/COO-level leadership to build the systems, team, and processes that let your business scale.

Fractional CMO/COOHiringOrg StructureKPI DevelopmentProcess Building
05

AI & Automation

Leverage AI and automation to eliminate manual work, improve reporting, and scale without adding headcount.

Workflow AutomationProject MgmtJob CostingBusiness Reporting

Results from businesses like yours.

[ Case study coming soon ]
[ Case study coming soon ]
[ Case study coming soon ]

Deep vertical experience across five industries.

Personal Injury Legal & Medical

High-intent lead generation for law firms and medical practices in competitive markets.

Healthcare Lead Generation

Patient acquisition strategies for providers. Compliant, conversion-focused campaigns.

Home & Commercial Services

HVAC, plumbing, roofing, and more. Local lead gen at scale with deep industry knowledge.

B2B Food & Beverage Marketing

Ingredient and supplier brands. Co-host of the F&B Ingredient Marketing Podcast.

501(c)(3) Nonprofit Marketing

Mission-driven campaigns — donor acquisition, awareness, and Google Ad Grant management.

Start with a free audit. See if you qualify.

No pressure. No pitch. Just clarity.

Request a complimentary marketing audit and I'll tell you exactly what's working, what's broken, and what to fix first — whether we work together or not. Spots are limited.

Joliver11010@gmail.com

Request your free audit — see if you qualify.

See If You Qualify →
Services

Five ways I help businesses grow and scale.

Flexible engagements for businesses and agencies. Start with a free audit to find out what you need most.

Build a pipeline that fills itself.

End-to-end systems for generating and converting high-quality leads.

Lead Gen Funnels

Strategy, build, and optimization of full-funnel lead generation systems.

Retainer · Custom pricing

Ads Management

Google, Meta, LinkedIn, TikTok — built and managed for lead gen and revenue.

Retainer · Custom pricing

Nurture + Close

Email sequences, follow-up workflows, and sales automation to convert more leads.

Project or retainer

SDR & CRM Setup

Sales development rep systems, CRM configuration, and pipeline management.

Project-based

Scripts & Messaging

Sales scripts, email templates, and outreach copy that converts.

Project-based

Reporting & Tech Stack

Tracking setup, attribution, and the tech stack to tie it all together.

Project or retainer

Build authority. Drive traffic. Fuel your campaigns.

Content and creative that positions you as the go-to in your industry.

Thought Leadership

Content strategy and execution to build your brand as an industry authority.

Retainer · Custom pricing

AI Creatives

AI-assisted ad creative, visuals, and content production at scale.

Project or retainer

Brand Messaging

Core messaging framework, value proposition, and positioning that resonates.

Project-based

Style Guide

Brand standards, voice, and visual guidelines for consistent marketing.

Project-based

AI Websites

Fast, conversion-focused websites built with AI-assisted design and copy.

Project-based

ChatGPT Ads

Ad creative and copy strategy leveraging AI for faster iteration and testing.

Project or retainer

Full-service marketing management.

Ads, email, strategy, and reporting — all under one roof.

Ads Management

Google, Meta, LinkedIn, TikTok, and ChatGPT ads — strategy, build, and optimization.

Retainer · Custom pricing

Email Marketing

List management, campaigns, automations, and A/B testing.

Retainer · Custom pricing

Marketing Strategy

Annual or quarterly marketing strategy aligned to your business goals.

Project-based

Reporting, Tracking & Attribution

Dashboard setup, conversion tracking, and multi-touch attribution.

Project or retainer

Build the business behind the marketing.

Fractional CMO/COO-level leadership to scale your team and systems.

Fractional CMO/COO

Part-time executive leadership covering marketing strategy, operations, and team management.

Retainer · Custom pricing

Hiring & Org Structure

Job descriptions, org charts, and hiring processes for marketing and ops roles.

Project-based

KPI Development

KPI frameworks by role and department, connected to actual business outcomes.

Project-based

Process Building

SOPs, playbooks, and workflows that make your team more efficient at scale.

Project-based

Work smarter. Scale without adding headcount.

AI and automation to eliminate manual work and improve business visibility.

Workflow Automation

Automate repetitive marketing and ops tasks using AI and no-code tools.

Project or retainer

Project Management

Asana setup, team workflows, and project tracking systems.

Project-based

Job Costing

Systems to track and report job-level profitability for service businesses.

Project-based

Business Reporting

Automated dashboards and reporting that give you full visibility into performance.

Project or retainer

Not sure what you need?

Start with a free marketing audit. I'll assess your situation and tell you exactly what would move the needle.

Request Your Free Audit →
Limited spots — see if you qualify.
Portfolio

Work that speaks for itself.

A sample of campaigns, creatives, and operations work across 300+ businesses.

🖼Creative Placeholder
Meta · Home Services

HVAC Lead Form Campaign

Static and video creative for a regional HVAC company optimized for high-intent local traffic.

🖼Creative Placeholder
Google · Legal

Personal Injury Legal Campaign

Display creative for a PI law firm with urgency-focused messaging and strong trust signals.

🖼Creative Placeholder
Meta · B2B F&B

Ingredient Brand Awareness

Ad creative for a specialty food ingredient brand targeting procurement teams.

🔒 Some campaigns are confidential. Screenshots and case studies available on request.
📊Campaign Results
Google Search · Home Services

Plumbing Company — Local Lead Gen

Built and scaled a campaign generating 200+ qualified local leads/month below industry CPL benchmarks.

📊Campaign Results
Meta · Personal Injury Legal

PI Law Firm Lead Generation

Multi-market Meta campaign with qualifier questions and SMS verification — cut junk leads significantly.

📊Campaign Results
Google · Healthcare

Healthcare Patient Acquisition

Google Search and Display campaigns driving consistent new patient appointments at target CPAs.

🔒 Specific metrics and client names are confidential. Full case studies available under NDA.
⚙️Systems Work
Agency Operations

Paid Media Department Playbook

Built the paid media playbook at Blueprint Digital — SOPs, onboarding guides, and performance standards.

⚙️Systems Work
KPIs & Reporting

Cross-Channel Reporting Framework

Reporting frameworks consolidating Google, Meta, and CRM data into clean executive dashboards.

⚙️Systems Work
Team & Hiring

Marketing Team Buildout

Led hiring, training, and structure for a growing paid media team from ICs to department leadership.

About Jake

10 years of building things that grow.

The story behind the strategy.

Jake Oliver

Hi, I'm Jake.

I'm a digital marketer currently serving as Executive VP of Marketing & Operations at Blueprint Digital — an agency I've called home for nearly a decade.

I started in paid search, building and managing campaigns from the ground up. Over time I grew into strategy, then leadership — eventually overseeing the entire marketing and operations side of the agency. Along the way, I've worked with 300+ businesses across home services, healthcare, personal injury legal, nonprofits, and B2B food & beverage.

As a freelancer, I take on a select number of clients at a time — businesses that need senior-level execution, and agencies that need a trusted operator in their corner.

Outside of work: I play music, travel when I can, and co-host the F&B Ingredient Marketing Podcast with Chris Slesarchik.

2021–Now

Executive VP of Marketing & Operations — Blueprint Digital

Systems, process, hiring, team development, client retention, and agency marketing strategy.

2020–2021

Marketing Director — Blueprint Digital

Cross-channel client strategy, retention, team development, and agency sales support.

2018–2020

Director of Paid Media — Blueprint Digital

Paid strategy across Google, Facebook, Instagram, YouTube, LinkedIn, and Display.

2016–2018

PPC Architect & Account Manager — Blueprint Digital

Campaign builds, client management, landing page design, and keyword strategy.

University of Georgia — Terry College of Business
BBA in Marketing, Minor in Music · 2012–2016

Ready to find out what's holding your marketing back?

Request a free audit and I'll give you a clear, honest assessment of where you stand and what to do next.

Request Your Free Audit →
Limited spots — see if you qualify.